dinsdag, april 15, 2008

Het is de toon



Clinton heeft een aanvalsspotje op de buis in Pennsylvania. Het is schril, en boos. En uit peilingen blijkt dat het niet werkt. De campagne van Obama kan toch niet zoveel slimmer zijn dan die van Clinton? Het lijkt er toch op dat ze in hun onervaren onschuld alles veel beter begrijpen dan de vastgeroeste en buitengewoon belabberd bestuurde campagne van HRC. Neem nu dit spotje. Het is vrolijk, leuk, hip, en ondertussen valt het hard aan. Het blijft vriendelijk dankzij de ironie maar plaatst aan het eind een dodelijke dolksteek. Kijk maar.

Update:



met zinvol commentaar:

The idea of both the Obama and Hillary ads is to allow regular voters to do the attacking (rather than the candidates). This disassociates the attacker with the attack (or in Obama's case, the responder with the response).

In Clinton's ad, the "average voter on the street" does the attacking, though it's obviously highly scripted. In Obama's ad, you see a spontaneous moment where people are reacting viscerally in real time to attacks on Barack Obama. That makes the ad much more genuine and in tune with the new "Youtube" era of politics. You get a canned attack ad from Hillary, and "breaking news" ad from Obama. That's the difference, folks!

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